Smurfs ‘bombed’ in UN ad campaign
I really don’t know what to say about this. War is bad. But, the Smurfs?
The UN children’s agency has launched a hard-hitting ad campaign, involving cartoon legends the Smurfs being blown away in a sudden air strike. The film, which aims to raise money for former child soldiers in Africa, is being shown on Belgian TV. A spokesman for Unicef Belgium said it had departed from previous policies on advertising in order to shock people (editors note: yep, its working), and that this tactic was working (editors note: yep, its working).
Unicef said the ad should only run late at night to avoid scaring children. (editors note: thank goodness.) The 20-second clip opens with the Smurfs happily dancing and singing their theme song accompanied by birds and butterflies. But then planes appear which drop bombs on the idyllic scene, setting fire to the blue-skinned characters’ houses. One character, Smurfette, is killed and others run for cover while a baby is left crying in the middle.
Tags: News and Media, Politics, Theology
