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Check out this CNN story about the CEO/Chairman of MTV networks - Judy McGrath.
True. But for the better? Sure, they are still around but is there any integrity there? What was the original intent of the network? How is that remotely related to what they are now?
Image, attitude and originality have kept MTV on the cutting edge of television and business, and McGrath says the network will continue to change with the times.
“I think our mantra has always been ‘Evolve or die.’ ”
PBS Frontline dubbed them the ‘Merchants of Cool‘ a couple of years ago.
You’ll never go broke appealing to the lowest common denominator, and MTV gets lauded for that? Sigh. I just wish they’d drop their name…music is the last thing on their minds these days.
MTV: tripe rating 5/5
