Bono’s IPOD
Thursday, October 21st, 2004Forbes.com is reporting that rock band U2 has cut a deal with Apple Computer to sell custom iPods promoting the band’s forthcoming album.
The deal is expected to be announced officially next week in San Jose, Calif. at a conference held by singer Bono, guitarist The Edge and Apple (nasdaq: AAPL - news - people ) founder Steve Jobs. Both Apple and Interscope representatives declined to comment.
The custom iPods are part of a larger agreement between the band and Apple. The company will have exclusive rights to sell all the songs from the new album online through its iTunes Music Store for at least the first few weeks following the release. U2 and Interscope will split a standard royalty for each song downloaded (about $0.60 per download), plus an upfront licensing fee. In return, the band shot a 30-second commercial pushing its latest single, Vertigo, on iTunes. The spot, a cross between a music video and Apple’s catchy silhouette ad campaign, is now in heavy rotation on prime-time TV. Vertigo has topped the iTunes download charts since its debut three weeks ago.
Great deal. Now, if I only had a firewire port.
